Research Reveals Best Practices of High-Performance Marketing and Creative Teams
Every online proofing initiative starts with a problem that needs solving. That problem isn’t a marketing problem, creative problem, or IT problem. It’s a business problem and the better you are at defining that problem up front, the easier it will be to find a “right-fit” online proofing application that meets your needs.
There are four phases in the search for an online proofing application, each outlined in the sections that follow. We’ll look at these phases in the context of a timeline by segmenting them into three periods: